Sodium Lauryl Ether Sulfate (SLES) 70% is a versatile and widely used surfactant in the cosmetics and personal care industry. This clear and viscous liquid is known for its excellent foaming and cleansing properties, making it a key ingredient in shampoos, body washes, and other cleansing products. SLES 70% is water-soluble and effective in removing dirt, oil, and impurities from the skin and hair, leaving a refreshing and clean feeling. Its ability to create stable and rich lather enhances the overall sensory experience during use.